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Demand Generation Leader

Demand Generation Leader

Experience

8-13 yrs. of experience

Type

Full time

Location

New York

What do we do?

We are building the future of RPA. Phase 1 of our vision is to build an agentic, workflow automation platform for healthcare that solves manual paperwork saving 100s of hours of wait time for patients seeking critical care or medical equipment. Seed funded by Lightspeed.

5 reasons to Join Coral?

Fastest growing Healthcare Enterprise AI platform: Scaled to multi-million dollars in ARR in < 6 months of selling

Fast-paced, high-ownership “Full-Stack” culture: Every member has a direct view of how their work contributes to revenue and customer success.

Learn from the best: Backed by Lightspeed. Monthly All-Hands with Leaders from OpenAI, Zapier and others.

Solve difficult and impactful problems: Our platform reduces waiting time for patients to receive additional care from 5 days to under 3 hours + reduce manual document processing by 90%. If you want to solve complex problems in OCR, NLP/U, UX and Agentic workflows that are mission critical, we are a top destination.

Top-Tier perks and compensation: Market-leading compensation and equity with massive upside potential. Get access to healthcare, flexible working and world-class office spaces.

What You’ll Do

As Demand Generation Leader, you’ll own the strategy and execution of inbound and outbound marketing campaigns to drive qualified pipeline for trycoral.ai. You’ll work cross-functionally with marketing, sales, product and operations to build scalable funnel velocity and accelerate growth.

Define and operate the demand-gen engine: paid media (LinkedIn, Google), account-based marketing (ABM), content syndication, webinars and events.

Create and optimise nurture tracks: website conversion, email sequences, lead scoring and automation.

Partner with sales to define ICP (ideal customer profile), develop segmentation and target accounts with appropriate campaigns.

Analyze funnel performance metrics (MQL → SQL → opportunity) and iterate on campaigns for improved conversion and ROI.

Manage marketing-automation stack (e.g., HubSpot, Marketo), implement lead scoring, segmentation, dashboards.

Run experiments: creative messaging, landing pages, offers, flows; iterate quickly based on data.

Collaborate with product and customer-success for case studies, references and input into GTM-messaging.

What We're Looking For

8+ years in B2B SaaS demand-generation or marketing operations, ideally in healthcare or enterprise tech.

Deep experience with marketing automation, lead-scoring, CRM integration and funnel analytics.

Strong data-orientation: comfortable analysing results, drawing insights and iterating campaigns.

Experience working in a fast-growth startup or scale-up environment, showing self-motivation and agile execution.

Preferred

Experience with ABM and enterprise-sales marketing (e.g., targeting health systems or payers).

Familiarity with healthcare buyer-journeys, provider/payer segments or regulatory/clinical workflow topics.

Experience managing budgets and external agencies.

ASMOne, Inc ©️ . All rights reserved

ASMOne, Inc ©️ . All rights reserved